Information on sustainable tourism in New Zealand
Information on sustainable tourism in New Zealand
Ask any person on the road which assiduity earns New Zealand the most quantum of plutocrat and 9 times out of 10 you're bound to hear' Dairy'.
still a little given fact is that the dairy assiduity is alternate to the tourism assiduity in terms of earning foreign exchange.
In 2007, transnational excursionists spent$8.8 billion( 1) on our props. During the same time we exported$7.3 billion( 1) worth of dairy products. So if transnational excursionists are so important to our frugality, what does its unborn hold with the cost of air trip adding and the need to reduce carbon emigrations?
We're an isolated country and a long- haul destination from all of our major sightseer requests unbosoming Australia. It has always bring callers more to get to us than other possible destinations. This limits the volume of people who are suitable to travel then.
On top of this, add to the rubberneck's decision process the impact of air trip on their carbon footmark and we've significant obstacles to overcome in our sweats to attract transnational callers.
New Zealand has always had a' clean green' image and the major magnet for transnational callers is our array of unspoilt natural geographies.
This is the theme of Tourism New Zealand's( TNZ) 100 Pure NZ marketing crusade. still numerous of the service providers that excursionists use haven't been living up to this' clean green' image.
In order to minimise the carbon footmark transnational callers produce during their visit and help alleviate the environmental impact of their air trip to NZ, TNZ has linked the need for our assiduity to deliver a sustainable experience for our callers.
Tourism relies further than any other sector on our countries continuing sustainability as a nation. This is because New Zealand itself is the product we're dealing internationally.
Sustainability involves delivering the maximum benefit- profitable, social, artistic, and environmental- with as many unwanted goods as possible icing the future of the assiduity and our terrain( 2).
The most significant development our assiduity has had since the publication of the NZTS 2015 is the development of the world's first integrated environmental performance and quality assurance system- Qualmark herbage.
Qualmark is TNZ's sanctioned independent mark of quality and now every Qualmark accredited accommodation provider, caller exertion and transport provider, caller service and venue is assessed on their environmental performance and needed to meet a set of minimal norms.
Those that exceed admit either a citation, tableware or gold delegation which they can promote alongside their quality standing.
Likewise, the small South Island sightseer city of Kaikoura( notorious for Goliath watching) has been extremely visionary with respects to sustainability.
In 2004 Kaikoura came the first original authority in the world to achieve Green Globe 21 instrument. Green Globe is a global benchmarking and instrument process for sustainable trip and tourism.
Kaikoura District Council created an environmental and social policy action plan using Green Globe's guidelines, reduced its solid waste affair through a zero waste scheme which has saved the quarter thousands of bones , and introduced a carbon neutralize scheme to insure that their carbon footmark is dramatically reduced.
The instrument has come a unique selling point for Kaikoura as a destination which has redounded in increased visit.
enterprise similar as these show how New Zealand is leading the way with sustainable tourism. It's icing that those involved in the assiduity live the clean green image our transnational callers anticipate.
And due to the breadth of the assiduity throughout NZ, sustainable values are reaching all communities around the country.
Tourism Satellite Account- 2007
New Zealand Tourism Strategy 2015
Campbell Consulting provides specialist operation consulting services and dynamic request exploration led strategy to companies, enterprises & organisations in New Zealand( NZ) and around the world. The core capabilities of the company are in tourism and event colosseums.
Campbell Consulting was established by Gordon Campbell in 2003 and has grown to be one of New Zealand's most educated business and strategic marketing consultancy companies.
Prior to this Gordon was a director for KPMG New Zealand, operated his own marketing and exploration establishment as well as holding colorful directorships including that of Tourism Auckland.
Campbell Consulting specialises in request exploration, feasibility studies, profitable benefit, business modelling, marketing strategy, conception development and strategic advice.